Money Blogging Guide: How To Create A Business Blog For Profit

how to start a blogNow that you are here, let’s hit the pause button and stop the discussion on everything you have heard up to blogging to this date.

After 9 years of up and down brutal blogging blunders to wavy world wide web WordPress widgets of wonderful writing, our Players Money beginners guide on How to Successfully Create Your Own Blog for Profit is exactly what you need right now.

What This Blogging Guide Can Teach You

By the end of this blogging guide, you will have all the tools and knowledge that you need in order to become an expert blogger. The overall purpose of this guide is to teach you how to start your own blog, maintain it, and continue to nurture its growth.

 

At some point or another, most of us have wondered how top-notch bloggers have managed to become so successful. Despite what you may think, these bloggers are not that much different from yourself. They all started out with the desire and wish to blog, and they all wondered how they would ever attain this dream.

 

With this blog, you will learn exactly how to follow in their footsteps and become the successful blogger that you have wanted to be for so long. For the first time ever, blogging doesn’t have to be a confusing mystery that you just can’t seem to figure out. The purpose of this guide is to help you out with every step and make sure that this learning process is as smooth and successful as possible.

Chapter One: How To Start A Blog

A quick overview: In chapter one, you will be learning about the basics of blogging, where you can find further information to help you out, and how to get started with the blogging process. Additionally, you will also be learning about what exactly blogging is, the different types of blogging that exist, and the various reasons why people choose to blog.

What Exactly is Blogging?

Blogs serve as many different things, including but not limited to learning hubs, online diaries, information sharers, digital magazines, and art showcases. Most quality blogs are generally made up of a mixture of pictures, text, videos, and links to outside sources, and readers are more often than not presented with the ability to leave comments on the blog’s pages and communicate with the owner and author of the blog. This interaction between readers and the blog owner is vital, and the success of a blog can oftentimes be attributed to it.

Currently, there are many variations of the word “blog”, including “blogger” and “blogging”. While a “blog” is the actual site, a “blogger” is the individual that runs the blog, and “blogging” is the act of creating and maintaining the blog.

Over the past several years, blogs have become a very critical and important part of the Internet. There are many different uses for blogs, as they provide news, ideas, and opinions, and increase the amount of information that is available regarding certain niche interests. In fact, at this time, there are over 150 million blogs on the Internet, and that number is growing each and every day. Just by looking at that statistic, it is easy to see the impact that blogs have on today’s world.

The Different Types of Blogs for you to Choose From

One of the most popular types of blogs are personal blogs. Personal blogs are used for the purpose of sharing an individual’s thoughts, photography, art, poetry, and even products that a person may be selling. They can be used to update your family and friends, for self-expression, for therapy, or even to make a statement about a specific subject.

Additionally, there are also business blogs, which serve the purpose of being the face of a particular company. Business blogs are often used as marketing tools and a way to effectively achieve public outreach, and they are ideal for small companies and start-ups. If you own a small business and need to promote your products or services while also providing your customers and potential customers with pivotal information, a business blog is perfect for you.

A niche blog is a blog that focuses on a very specific industry or topic. They are highly specialized, and they can be about anything, including travel, business, health, sports, or other types of interests. No matter how obscure your favorite hobby may be, we guarantee that someone has created a blog about it. High quality niche blogs generally attract many followers, especially if they produce lots of content.

In addition to all of these types of blogs, there are also media content blogs. Media content blogs are blogs composed of things that are not text. For instance, if you are a vlogger, your blog would be considered a media content blog. Or, if you have a blog that just showcases photography or art, this would be considered a media content blog as well.

Finally, there are reverse blogs, which have started to become incredibly popular over the last few years. With reverse blogs, it is not the blog owner that makes posts and creates content, but rather the blog followers. There is almost always at least one individual that is responsible for moderating the content and making sure that the posts are acceptable to be made public, and this person generally promotes certain content topics as well.

Although these are the five most common types of blogs that are currently in existence, they are by no means the only types of blogs out there. If you are interested in creating a blog that does not fit into one of these classifications, you will have to do a little bit of further research in order to find out exactly what you need to do and what your options are.

What is the Reasoning Behind People Blogging?

Have you ever stopped to think about the specific reasons why you would like to have your own blog? There are many different motivations behind this decision, and a lot of people create blogs for various reasons. By understanding these motivations, you will hopefully be able to better understand blogging as well. Here are some of the most popular reasons why individuals choose to create blogs.

The Top Five Amazing Benefits of Blogging For Business

  • Improve both your writing and thinking skills.

As blogging generally entails a substantial amount of writing, maintaining your own blog is bound to improve your overall writing skills. Similarly, the process of coming up with ideas to write about and organizing your thoughts and arguments will improve your creative process as well. Writing and thinking are two major components of a successful, thought provoking life, and they are skills that you should endeavor to improve at every opportunity possible.

  • Become an expert in your niche.

If you want to become an expert in something, blog about it. The research that goes into creating quality content can teach you a lot about a subject, and it will also help you to become an expert on whatever you are writing about. If you consistently maintain a high quality blog for a good amount of time, individuals will notice and they will start to regard you in a new light. Although it will take time and effort, it is more than possible for you to become an authority in whichever niche you are partial to.

  • Increase your confidence both as a writer and person.

Blogging, and writing in general, helps to boost creativity. And, the more you blog, the more followers you will gain, and the more creative you will become. This new creativity leads to even more followers and online success, which helps to boost the confidence of many individuals. Blogging may just wind up being the outlet that you need in order to become a confident person that believes in his or her abilities.

  • Meet New People and Find a Fun Hobby

If you put time and effort into your blog, it will slowly begin to grow and gain followers. This process of growth will also enable you to meet new people in your niche, including both readers and other fellow blog owners. Essentially, blogging will provide you with the amazing opportunity to make connections all across the globe, which is something that is particularly unique to the Internet. Think about all of the amazing perspectives and cultures that you will now have an open door to!

  • Earn a Little Extra Cash From Your Site

For many individuals, blogging has proven to be quite a lucrative pastime. Through the process of affiliate marketing and placing ads on your site, there are many opportunities for you to turn your blog into a source of extra income. Once we get to Chapter 6, you will see all of the different ways that blogging can boost your finances.

Find the Niche that is Perfect For You

Before you create your blog and start producing content for it, you first need to decide on what you want your blog to be about. In order to have a focused and successful blog, you must pick a specific topic for you to zero in on. Try your best to choose a subject that you are interested in, know at least a bit about the subject, and have a lot of passion for. You will want your passion to show through in your writing, as this will help to keep your readers interested and will further prove to them that you are an authority in your niche. Here are some ways to make the process of choosing your niche as easy as possible.

Begin By Brainstorming Some Options

Brainstorming is a great way to get your creative juices flowing and to think up some potential subjects that you may want to specialize in. In order to successfully brainstorm, start by doing this:

  • Write down all of the hobbies and interests that you currently have. What subjects are you particularly interested in, and what do you spend your free time doing? It is very important that you do not get bored with the niche that you select.
  • Write down your personal accomplishments and things about you that you are proud of. Is there an activity that you are particularly talented at? Do you play sports or play an instrument? What are you known for?
  • Write down personal feats that you have made or things that you have overcome. Did you ever recover from a setback or rise above another sort of obstacle?

By completing this exercise, you will have a better idea of what niches or subjects that you could potentially focus on for your blog. If you are truly passionate or interested in something, it should most definitely make this list under at least one of the previous sections.

Determine Your Blog’s Potential Success

It doesn’t matter if you are creating your blog for personal reasons or for the purpose of promoting your small company, you will still want to make sure that your blog has the potential to be successful. Who wants to create a site for an industry that has no room for growth and very few readers? In order to ensure that this will not happen to your blog, we are including a test that you can use to see how much potential your blog actually has. Additionally, this test will also give you insightful information regarding why some blogs succeed and why other blogs don’t.

Look at the Size of Your Niche

One of the main keys to having a successful blog is to make sure that your blog’s niche isn’t too small or too large. You don’t want zero competition, as this means that there is no demand for your blog, but you also do not want so much competition that it is impossible for your blog to be noticed by online browsers.

An example of this would be the dieting niche. Currently, there are millions of blogs that revolve around dieting. At this point, trying to create a blog about general dieting is not a particularly successful endeavor. But, if you were to make a blog about a specific diet, or dieting on a budget, it would be easier for you to gain followers and have people look at your site. Just keep in mind that you do not want to make your subject too specific, as there may not be enough individuals in the market to read about it.

There is one easy and reliable way to see how popular your niche is: look at how many searches are completed monthly for the top five most popular keywords for whatever subject you intend on blogging out. Between these five keywords, you will want monthly searches to total to at least over 10,000. There are several different tools and apps that you can use to calculate this, and the most common one, which incidentally is also free, is Google Keyword Planner.

Using Google Keyword Planner is incredibly simple, and all you have to do is use the service to search for your overall niche, and then select the five most common related keywords. Once you do this, you can search these five keywords individually and manually add up how many monthly searches each of them has. If they add up to over 10,000, you are in the clear.

Look at Competition in the Right Light

Contrary to popular belief, competition is not always a bad thing. When a niche has competition, it means that it is popular enough for other individuals to be blogging about it, which is a good sign. You do not want to be swarmed with competition, as this will make it harder to be successful, but you do want to have enough to show that your niche has the potential for success.

Here are some important questions that you should be asking yourself, as well as tasks that you should be completing, in order to make sure that your niche has a healthy amount of competition:

  • Are you able to easily and quickly find blogs about the subject that you want your blog to be about?
  • If so, can you find at least five or more blogs related to this niche?
  • Do a Google search for blogs related to your niche and see how easy it is to find related blogs, as well as how many you are able to find as a whole.
  • Although it can be difficult, try not to become discouraged despite how many blogs there may be in the niche. Just because there may be a very large number of them by no means dooms you to failure. If all of these different people can be successful in this niche, you can too! It just takes time and effort.
  • Next, take a look at Facebook. Search for Facebook pages related to your niche and see if anything winds up popping up. You should be able to find several pages most of the time, but this is not always the case.
  • If you do manage to find some Facebook pages, take a look at how many followers each of them has. If a fair amount of these pages have over 1,000 followers, this is a good sign and shows that a lot of people are looking for blogs in your niche.
  • Next, take a look at Twitter. How many accounts can you find for blogs related to your niche? Do these accounts have a lot of followers? These numbers can wind up being very insightful.
  • Ideally, you will want the Twitter accounts for blogs in your niche to have a minimum of 1,000 followers each, as this further proves that your niche is popular and continually growing.
  • Finally, if you are willing to spend a little bit of extra time, check and see if there are print magazines regarding your niche that are available for purchase. If so, this is an incredibly good sign, as it means that your niche is large enough to have these magazines be consistently published.

Once you have completed all of these questions and tasks, check to see if you can say yes for at least two of them. If so, you are in good shape and you have chosen a very promising niche that you should be able to stick with!

Discover Whether or Not You Can Make Money From Your Niche

Whether or not making money is currently your main goal, it is still important that you have information regarding your blog’s potential for making a profit. There are thousands of blogs out there that exist purely for purposes that are not related to monetization, and that is more than okay. But, at the same time, there are also many blogs that try to make money, and that is okay as well. Either way, it is useful information to have on hand, and it is most definitely worth your time to try and figure out if you can make money from your future blog. Here are some things to take into consideration in order to find out the answer to this question:

  • First, look and see what all of the blogs competing against you are promoting. Are they selling products? What kinds of products are they selling? Does this seem to be their primary focus?
  • Then, look to see if there are any advertisers for your niche that are well-known and considered to be widely successful. These could be big brands, but they don’t necessarily have to be.
  • Does your niche have any affiliate marketing opportunities? If so, it is most definitely a potentially lucrative industry. Go to the most popular affiliate sites and see if they have any opportunities there. Or, you can choose to Google it instead.

Know What Readers Expect From Blogs

In order to know what content you should be creating for your blog, you need to know what your readers and viewers want to read. Naturally, you do have the free will to write about whatever you want, but you still want this to be in line with what your readers expect from you as well.

It is also important to keep in mind that if there is a lot of competition in your niche, it becomes even more important that you bring a unique and interesting perspective to your subject with your blog. As long as there are people that are interested in your subject, there will always be people that are interested in reading your blog as well.

Information

Whenever a reader takes a look at a blog, it is because they wish to be informed about the subject that they are reading about. They want to learn about the latest things that have been happening with a certain industry, and they want to stay up to date with all of the news. Ideally, your blog will help to provide individuals with this news and make sure that they are receiving quick and reliable information.

Solutions

One of the most common things that people look for on the Internet would be solutions. The Internet is full of information and potential answers to problems, and many of these can be found on blogs. Hopefully when individuals take a look at your site, they are able to answer some of their own problems and think of something in a different light.

Entertainment

The Internet is full of a lot of sources of Internet, and that is something that people constantly take advantage of. People want to laugh and be amused, and many blogs exist for the specific purpose of accomplishing this. Even if your blog is a very serious outlet, try to find fun information to share from time to time.

Some Tidbits to Keep in Mind

Before you officially start your blog, you need to take into consideration that blogs oftentimes require a lot of work and time. Think ahead, and try to plan out how much time you will have to spend each week in order to have a successful blog. Whether you decide to write a few posts each day or one post a week, it will still require dedication, consistency, and time. Don’t expect results to occur over night, as this is not realistic. Instead, be prepared to wait for success a little bit.

Select the Blogging Platform That is Best For You

Now that you have decided what you want your blog to be about, and how much time you are willing to invest in it, it is time for you to think about which type of blogging platform you would like to use. Most blogging professionals strongly recommend that you use a self-hosted platform in order to host your blog, but this is by no means your only option. In order to educate you as much as possible about your available choices, we are going to describe all of your options below, as well as the benefits and downsides to all of them.

Currently, at this time, you can have a free blog, a freemium blog, or a blog on a self-hosted platform.

Free Blogging Platforms

We get it- anything with the word ‘free’ in the title is tempting. And, when you’re just starting out with your first blog, having a free blogging platform seems simple and quick enough, right? However, when have a blog that doesn’t have its own domain name, and is instead –insertyourbloghere-.tumblr.com, you just won’t be taken seriously in the blogging world. This will make it harder for you to gain readers, and to essentially become successful with your site.

Plus, when you use free blogging platforms, you may not even own all of your content and your name! Certain rules apply to these platforms, and it can be difficult to successfully understand all of the restrictions that exist. At the end of the day, free blogging platforms are just not a good fit for serious bloggers.

Freemium Blogging Platforms

A freemium blogging platform is simply a blogging platform that you are able to use initially for free, and then must start paying for. They are not nearly as common as your other two options, but they do offer some perks. They are generally easy to use and have many customization options, but they oftentimes do not allow you to use your own domain name. Just like with free blogging platforms, we still recommend that you take a look at a self-hosted platform instead.

Self Hosted Blogging Platforms

When you self host your own blog, you are running it on a domain and server that you own. You do not have to worry about someone else owning anything that you write, and everything is completely yours. You call all the shots and you make all of the final decisions.

WordPress is by far one of the most common self-hosted blogging platforms, and we strongly recommend that you consider using it for your own blog. It currently hosts a plethora of popular and successful sites, including The New York Times and BBC.

Even if you are not particularly keen on always owning your own content and having a wide array of customization options before you, it is worth it to invest in a self-hosted blogging platform purely for the purpose of having your own domain name. It cannot be stressed enough how vital this truly is, and you do not want to run the risk of people not looking at your blog simply because it does not have a professional looking title. Instead, take the time and money to make your blog look like an authority in its niche, and create a title and domain name that is yours and yours only.

One of the main purposes of this guide is to show you how to set up your own WordPress blog, and to teach you everything that you need to know about this blogging platform. All of this information will be in the next chapter.

Summary

Here are three main things that you should take away from the previous chapter:

  • Always, always, always take time when choosing your niche and put a lot of thought and consideration into this decision.
  • Brainstorm what type of content you can write on your blog and how often you should be posting this content.
  • Decide how you want to host your blog and choose between a free option or self-hosted.

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